6 Jobs in washington, dc
Connect Centric is Hiring a Remote Marketing Data Analyst
Core responsibilities include:
- Analyze marketing performance data to identify trends, patterns, and insights related to campaign effectiveness, customer behavior, and ROI.
- Develop and maintain dashboards and reports that provide actionable insights to the marketing team.
- Support team-wide KPIs both in reporting and analysis, and constantly improving the underlying calculations.
- Undertake project-specific analyses to determine business value and impact.
- Work closely with the marketing team to understand business objectives and identify analytics strategies to support the measurements of the goals.
- Provide data-driven recommendations to optimize marketing campaigns, targeting strategies, and budget allocations.
- Develop analytics that can provide and operationalize advanced segmentation capabilities to meet business needs from marketing groups, and integrate into core marketing platforms.
- Collaborate with other departments dealing with data and analytics to ensure alignment and sharing of knowledge.
- Bachelor’s degree in Analytics, Statistics, Computer Science, or a related field.
- Proven experience of over 5 years in marketing analytics, data analysis, or a related field.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Familiarity with common marketing platforms and datasets.
- CRM software and database management.
- Working knowledge of programming languages for data analysis (e.g. R, Python, SQL (or equivalents)).
- Hands-on experience using BI or visualization tools including Looker, Tableau or Qlik.
- Ability to work with large and complex datasets.
- Ability to quickly understand data systems, data connections and architecture.
- Experience operating within enterprise data repositories, and advising on optimization strategies for marketing data.
- Experience working with marketing systems including, but not limited to, marketing automation, website tracking, advertising, social media.
- Solid track record on providing valuable insights to answer business questions an uncover value.
- Ability to work across departments and data teams to identify and assimilate multiple data sources into meaningful insights.
- Skilful at presenting findings and insights to stakeholders at all levels of the business in a clear and actionable manner, including using visualizations.
- Demonstrable experience with:
- Statistical analysis and predictive modeling.
- Leveraging AI for data analysis.
- Implementing or working within a Customer Data Platform.
- Developing and working with common marketing analysis frameworks such as RFM, CLV, multi-channel attribution models, pipeline influence and so on.
Job Summary
Full Time
$78k-102k (estimate)
05/06/2024
08/01/2024
The job skills required for Marketing Data Analyst include Analysis, Insight, Data Analysis, KPI, Attention to Detail, Marketing Analytics, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Data Analyst. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Data Analyst. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Data Analyst positions, which can be used as a reference in future career path planning. As a Marketing Data Analyst, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Data Analyst. You can explore the career advancement for a Marketing Data Analyst below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Data Analyst, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Data Analyst for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Data Analyst job description and responsibilities
Making sense of these numbers are marketing data analysts, statisticians who break down collected market data to help drive marketing efforts.
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Becoming a successful marketing campaign analyst starts with earning the necessary education, credentials, and experience to qualify for the career opportunity.
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Based on their findings, they may recommend a specific sales strategy, marketing materials or promotions.
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Some companies prefer their data analysts to gain master’s degrees, and these candidates may receive preference over others.
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Marketing Data Analysts work with large volumes of data. They need to crunch large Databases to gain actionable insights.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Data Analyst jobs
Knowledge of Programming Languages.
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Knowledge of Data Engineering Tools.
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Get familiar with the fundamentals.
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SQL provides a gateway to programming.
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Transform data to solve a specific problem.
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Step 3: View the best colleges and universities for Marketing Data Analyst.
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